ALES COLOR Silver Shampoo 200ml

Blue-Based Silver Shampoo for Longer-Lasting Smoky Tones

Introducing the newest addition to the popular ALES COLOR series—a blue-based silver shampoo, the first of its kind in the industry. Formulated to neutralize the red tones that commonly appear in Japanese hair after bleaching, this shampoo helps maintain cool, smoky hues for longer.

With Polyquaternium-61—a premium moisturizing ingredient offering nearly twice the hydration of hyaluronic acid—the shampoo gently cleanses even highly damaged, high-bleach hair while reducing stiffness and improving smoothness.
For deeper, uniquely muted tones, it can also be combined with Purple (Murasaki) Shampoo or Pink Shampoo.

Note: Best results appear on high-bleach levels (blonde or lighter). Effects may be less noticeable on darker hair.
For optimal results, use together with ALES COLOR Silver Treatment.

How to Use

Wet hair thoroughly. Apply an appropriate amount of shampoo and lather well. Leave on for a few minutes, then rinse thoroughly.

Specifications

■ Content: 200 ml

Full Ingredients

Water, Sodium Laureth-5 Carboxylate, Lauramidopropyl Betaine, Cocamide DEA, BG, Glycol Distearate, Ceteareth-60 Myristyl Glycol, Glycerin, Polyquaternium-61, Cocoyl Arginine Ethyl PCA, Polyquaternium-10, PEG-20 Sorbitan Cocoate, Citric Acid, Etidronic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, HC Blue 2, HC Yellow 4, Basic Brown 16, Basic Blue 99, Basic Red 76

Notes

■ This shampoo is designed to help maintain color vibrancy and prevent brassiness after coloring. It will not lighten the hair by itself.
■ Even on high-bleach hair, results may vary depending on hair condition and application method.
■ Always perform a spot test on an inconspicuous area before applying to the entire head.