THROW Hair Color Concealer: Putting Its Staying Power to the Test
02 Oct 2026
THROW Hair Color Concealer: Putting Its Staying Power to the Test

A foundation-type concealer for quick gray hair root touch-ups between salon color appointments, plus a half-marathon wear test by a b-ex staff member.

Dye your Customer’s Hair with Intelligence to keep both hair and scalp healthy
16 Jun 2026
How Often Should You Dye Your Customer’s Grey Hair ?

Wondering how often you should dye your customer’s grey hair? Learn the ideal hair dye frequency for gray coverage, root touch-ups, and maintaining healthy, vibrant hair...

THROW Color Chart
03 Dec 2022
THROW Color Chart

From fashion shades to gray coverage, and from basic to high tones, THROW color offers 4 complete lines: ONE, FASHION, COMFORT and SHEER.

THROW: Commitment to Color and Time
02 Dec 2022
THROW: Commitment to Color and Time

Achieves vivid color or cover gray in 10min! It achieves reliable performance tailored to each person's hair with efficiency.