Loretta Aimer Styling Cream 100g

Soft setting power gives a high-quality natural hair feel
Moisture-resistant formula that keeps hair in place even on rainy days

A styling cream that gives hair a loose feel and soft texture with soft setting power.
Moisture-resistant formula that won't frizz all day, even on rainy days.
Also good for hand and body care. :
 

Moisturizing and shine ingredients (Argania spinosa kernel oil)
Heat damage protection ingredients (Beet root extract, hydrolyzed cornstarch)
Ingredients that improve smoothness (Beet root extract, hydrolyzed cornstarch)
Cuticle care ingredients (Trem fungus polysaccharide)
Frizz-suppressing and manageable ingredients (Sodium polyaspartate)

Setting power: 1
Weight/moisture: 4
Shine: 4
Softness: 3 
*Rating on a 5-point scale

■How to use
Rub the cream thoroughly into the palms of your hands and between your fingers, then comb from the middle to the ends of your hair. Leave any remaining cream on your hands and work it into your fingers.  

Loretta Aimer Brand Concept

AIMER means "like" or "favorite" in French. By using Loretta Aimer, we aim to "cherish what you like", "find your favorite version of yourself", and "love yourself more". The brand name is imbued with the desire for each person to have confidence in themselves, and the design was created with the image of a "partner who will be there for you".

Your favorite version of yourself will continue, both in your hair and in your heart ”Focusing on moisture, fragrance, and sustained hairstyle”

Contains argan oil* to give shine and moisture
*Argania spinosa kernel oil (moisturizes and gives shine)
All items contain extra virgin oil extracted from the seeds of the fruit of the argan tree, which has a strong vitality that can survive in dry environments.

 

A white bitters scent that "closes your mood"

Because these are items that we want you to use throughout the day, from morning to night, we developed a scent that "closes your mood".
All items feature the white bitters scent, which changes depending on your mood; it gives you a fresh and powerful feeling when you want to cheer up, and a soothing scent when you want to relax.