Throw Fashion Color
Product Description
More freedom, more clarity—A fashion color that can express subtle nuances with less red.
To achieve the hair color you desire with a single product, we layered sheer dyes that minimize redness, allowing for the expression of delicate nuances.
The result is a clear finish with a soft, airy feel, free from dullness or heaviness.
We focused on a melting texture that spreads quickly and adheres firmly to the hair without dripping.
This minimizes damage to the hair and speeds up the process, making your coloring experience more comfortable.
**Product Features**
1. **"WATER RICH CREAM" Formula for Clear Coloration from Within**
The main ingredients of the first cream are water and oil, with the oxidation dyes and alkalizing agents that are key to lifting and achieving clear color dissolved in the water.
THROW maximizes the water content in the first cream and drastically reduces the oil content with the "WATER RICH CREAM" formula.
While oil contributes to ease of application and smoothness, it also forms a barrier on the hair surface, obstructing the penetration of oxidation dyes and alkalizing agents.
By adjusting the oil to the minimum amount needed to retain its benefits, the dyes are delivered via the water, allowing them to penetrate thoroughly and achieve clear color from within the hair.
2. **Base Color Design That Eliminates Redness**
Redness, dullness, darkness...
To achieve the ideal clear color, we developed a base color that eliminates these unwanted elements.
FASHION COLOR uses a base color that combines "sheer blue" and "sheer brown."
By layering pale colors like a veil, transparency and depth are achieved, enhancing the beauty of cool tones.
COMFORT COLOR uses a base color combining "dark brown" and "black charcoal," free from redness.
It balances the contrast between gray and black hair, expanding the range of brown tones and brightness.
3. **"DUAL SILK COMPLEX" for Soft Shine and Flexibility**
Contains the cuticle-care ingredient "DUAL SILK COMPLEX."
Two types of silk ingredients coat the hair like a veil, providing soft shine and a sheer texture with a light, airy finish.
4. **"Organic Oils & Botanical Essences" for Healthy Hair**
Formulated with five types of organic oils※1 and eight botanical essences※2.
The plant-based ingredients provide moisture to the hair.
※1 Shea butter, olive oil, jojoba oil, rosehip oil, grape seed oil
※2 Nettle extract, coltsfoot extract, horsetail extract, rosemary extract, sage extract, yarrow extract, bogbean extract, birch extract
5. **Subtle Fragrance for a Pleasant Experience**
A fresh floral scent with an airy impression gently masks the characteristic odor of hair dyes, creating a "softly scented dye."
The light fragrance makes the coloring process and post-treatment comfortable, evolving from fruity and refreshing citrus green to florals like jasmine and damask rose, and finally to a gentle sweetness of light amber and white musk.
Please Contact Us or visit Our Showroom
I may not be exhibiting due to the reason, so I would like to see the exhibition status. Showroom. Please contact us.